Business & Tech
Hurdling Hurricane Sandy to Get Giants Gear to Palo Alto
The storm was bearing down on the east coast precisely as production teams were producing World Series Champion gear.
Last Monday, fans packed the Giants Dugout Store as they celebrated San Francisco’s sweep of the World Series.
Turns out, it was a monumental effort to get the World Series gear to California. The “Made in the USA” jerseys, fleece and outerwear is made and decorated in Easton, Pennsylvania, directly in the path of Sandy.
“Ordinarily we would wait until the final out to start production and then work around-the-clock while coordinating with shipping companies. We would have San Francisco well stocked within 24 hours,” said Jim Pisani, President Majestic Athletic. “But by noon Sunday, airports were closing and we didn’t know how long our facilities would have power.”
Find out what's happening in Palo Altofor free with the latest updates from Patch.
“Our team showed their dedication to Baseball. Despite the storm, they came in Sunday and started working on Giants products,” said Pisani. “It was a very complex situation. Most importantly we wanted our team members to make sure their families were safe and prepared for the storm. At the same time, our business depends on timely delivery for fans, the Giants and Major League Baseball.”
Michael Johnson, Vice president of Marketing for Majestic, picks up the narrative, “While product was flowing Sunday, West Coast shipping options were shrinking. So Majestic, which ordinarily does not do their own shipping, lined up its own trucks and sent them west. The original plan was to deliver the goods to Pittsburgh where they could be loaded onto planes. But, with airport conditions rapidly deteriorating at Pittsburgh, Majestic rerouted its trucks 812 miles away to Nashville. From Nashville, the product was aired to San Francisco, with the official gear in stores just in time for the Giants parade. While the Majestic team will keep up production to satisfy all Giants fans, they will also start focusing on helping the Lehigh Valley recover from the storm.”
Find out what's happening in Palo Altofor free with the latest updates from Patch.
Also on Palo Alto Patch:
Giants Fans Scoop Up World Series Champion Merchandise
Search for 30 Hidden SF Giants’ Baseball Bats on the Peninsula
Will the SF Giants Win the Championship Again Next Year? [POLL]
SF Giant Drives Crowds Loco at Taco Bell
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