New Leaf Celebrates its 30th Birthday this Month

New Leaf Community Markets, with a store at 3550 Bernal Ave, Pleasanton, is celebrating 30 years this month. From its early days as a neighborhood co-op on the Westside of Santa Cruz to today, New Leaf has stayed true to its mission: to nourish and sustain the community. This has been achieved in many ways: from valuing and rewarding employees; to supporting local farmers and local nonprofits; to providing customers with the best quality foods; to educating the community about topics, including organic, sustainable seafood and GMOs; to protecting the environment.

To celebrate the milestone, for the week of October 19 – 25, all New Leaf stores will be featuring a special 30-themed sale with 30% off 30 different product lines every day. In addition, three limited edition, commemorative items will be available for sale.

30 Years of Giving Back, 30 Years of Firsts

One of New Leaf’s hallmarks is its commitment to supporting the community. “When I founded the company in 1985, the first thing I did was start a program to give 10% of profits to local nonprofits. I thought the store could be a model of how to do business,” said founder Scott Roseman. “This is something that has always made New Leaf stand out, and one of the things I am most proud of,” he added. Since 1985 New Leaf has donated over $1.7 million to nonprofit organizations in the communities it serves.

Since its founding, New Leaf has served as a model of innovation for local businesses and the grocery industry. New Leaf was the first grocer in the county to be certified a green business and the first grocer in the state to be certified a B Corporation, meaning it uses the power of business to solve social and economic problems. New Leaf was the first retailer to actively promote local farmers, to offer an all-natural meat counter in Santa Cruz, and to launch a program to reduce the use of shopping bags. New Leaf was also the first retailer in the country to make a very strong commitment to sustainable seafood. The grocer helped pioneer FishWise™, the most comprehensive sustainable seafood education and sourcing program used by retailers across the U.S., and is the only retailer on the Central Coast that carries only sustainable seafood.

30th Anniversary Sale

During the week of October 19 – 25, all New Leaf stores will be offering 30% off 30 different product lines each day. New Leaf will also sell three commemorative items created by local vendor partners while supplies last. The first is “Dirty 30,” a unique ice cream made by Mission Hill Creamery that blends their organic vanilla ice cream base with a caramel swirl, Black China Bakery deluxe chocolate cake, and chocolate Newman-Os, which are chocolate cream-filled cookies made with organic flour and organic sugar. The second is a canvas reusable bag made by local nonprofit Bagito, and the third is a special edition, stainless steel 16-oz drinking glass made by Klean Kanteen. These useful items are emblazoned with “30 Years Rooted in the Greater Good.”

For more information about the 30th anniversary celebration, visit www.newleaf.com/30years.

About New Leaf Community Markets

An organic and natural grocery company with seven stores, New Leaf has been serving the community for 30 years. New Leaf is committed to offering customers choices that have the most beneficial impact on their health and the health of the environment. Helping customers make informed decisions is an integral part of this commitment. A wholly owned subsidiary of New Seasons Market since November 2013, New Leaf is the first grocer in California to achieve B Corporation certification, which means that New Leaf uses the power of business to solve social and economic problems. New Leaf’s mission, to nourish and sustain our community, is reflected in the 10 percent of profits given annually to support local nonprofits working to improve the quality of life. www.newleaf.com