Pleasanton Celebrates Entrepreneurial Spirit with 'Small Business Saturday'

The City of Pleasanton, the Pleasanton Downtown Association, Visit Tri-Valley, Pleasanton Chamber of Commerce, and Hacienda are collaborating to observe ‘Small Business Saturday’ on November 29.

There are more than 2,400 small businesses in Pleasanton that provide more than 22,000 jobs in the city. A study of independent retailers revealed that for every $100 spent in an independently owned store, $46 stays in the community.

The ‘Small Business Saturday campaign was founded by American Express in 2010 to support the small businesses that create jobs, boost the economy and preserve neighborhoods around the country during one of the busiest shopping times of the year. Research by American Express and the National Federation of Independent Business found that consumers who were aware of Small Business Saturday last year spent $5.7 billion with independent merchants, marking a 4% increase in sales.

In the weeks leading up to Small Business Saturday, the Pleasanton Downtown Association (PDA) will promote the campaign through social media as well as featuring short video clips of downtown Pleasanton business owners.

On the actual day of ‘Small Business Saturday’, November 29, participating downtown Pleasanton businesses will be marked with blue and white balloons outside their location and shoppers will enjoy special promotions and giveaways including reusable shopping bags.

Shoppers are encouraged to visit inPleasanton.com as well as partner organization websites to discover all of Pleasanton’s retail shopping locations, and visit shopsmall.comto find other local merchants that are participating in the Small Business Saturday campaign by offering special promotions or discounts.

—Information submitted by City of Pleasanton

Photo via Shutterstock.