Total Wine & More Donates Grand Opening Proceeds to Non-Profit in Pleasanton

Total Wine & More, America’s largest independent retailer of fine wine, beer and spirits, has announced its partnership with a local non-profit organization in Northern California coinciding with the opening of its new store in Pleasanton.

The retailer will support the Museum on Main for its Grand Opening weekend from Thursday, October 26 through Sunday, October 29.

“Our business plan is centered around supporting the local communities we serve,” says Edward Cooper, Total Wine & More’s Vice President for Public Affairs and Community Relations. During the Grand Opening weekend, 10% of all wine sales generated will be donated directly to the retailer’s non-profit partner, with a minimum donation of $10,000 guaranteed to the organization.

"Donating a percentage of wine sales enables us to give more to the local community, which is always our goal,” Cooper explains. "Total Wine & More has donated more than $50 million in in-kind and monetary donations to local and regional charitable organizations throughout the U.S. since our inception, and we aim to continue to grow these contributions.”

In addition to the charitable donation, Cooper explains that the new Total Wine & More store in Pleasanton will generate additional retail sales tax for the city, bring more than 100 new job opportunities to the region, and offer a vast selection of more than 8,000 wines, 3,000 spirits and 2,500 beers to customers.

Pleasanton Store Opens October 26

Pleasanton’s first Total Wine & More store, located at 4225 Rosewood Drive, opens on Thursday, October 26 with Grand Opening activities taking place from 9 a.m. to 10 p.m. through Sunday, October 29.

“Our Grand Openings are thoughtfully planned, with a series of tastings, live music, and complimentary gifts to welcome the local community to our store,” says Cooper.

Total Wine & More’s non-profit partner in Pleasanton - the Museum on Main - is encouraging its supporters to visit the store during Grand Opening weekend to further support wine sale proceeds being donated by the retailer.

“Our organization is dedicated to connecting the past to the future by preserving, clarifying and disseminating information about our history in the Tri-Valley area,” says Jim DeMersman, Executive Director of Museum on Main. “We are fortunate to enjoy robust support from our local community, and we are delighted to welcome Total Wine & More as our newest partner in sharing our region’s rich history with the people of Alameda County.”

About Total Wine & More

Founded and co-owned by brothers David and Robert Trone, Total Wine & More is the nation’s largest independently owned retailer of fine wine, beer and spirits. Based in Bethesda, Maryland, the company has grown from the first, small store in Delaware to a company that now has over 160 superstores in 20 states. The company’s unmatched selection of products, combined with low everyday prices and expertly trained wine associates, brings a unique shopping experience to the customer. Total Wine & More has the distinction of being a four-time National Retailer of the Year – recognized by Beverage Dynamics in 2008, Market Watch in 2006 and Wine Enthusiast in 2004 and 2014. Total Wine & More is the only retailer in the country to have twice been named Wine Enthusiast’s retailer of the year. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine retailer in every community that it serves. More information on Total Wine & More including its community outreach efforts, product offerings, stores locations and hours of operations are available at www.totalwine.com.