Tri-Valley Ice Cream Trail Raises $500 For Valley Humane Society

PLEASANTON, CA — Visit Tri-Valley recently raised $500 for the Valley Humane Society in Pleasanton by tapping into residents' penchant for sweets. The Tri-Valley Ice Cream Trail fundraiser, which sent ice cream lovers to 16 stops throughout Pleasanton, Livermore, Dublin and Danville, was hosted by Visit Tri-Valley.

Residents tracked their delicious ice cream adventure on the Tri-Valley Ice Cream Trail passport, which was available online or in the participating ice cream shops. Once participants visited at least five of the shops between Memorial Day and Labor Day, they earned a custom ice cream scoop and a $5 donation to the humane society courtesy of Visit Tri-Valley.

The innovative ice cream fundraiser earned two awards, including the DMA West’s 2018 Best Idea Program and Hermes 2018 Gold Winner, Category: Web & Social Media Video, according to VTV.

The following businesses participated in the fundraiser:

• Almare Gelato Italiano
• Flavor Brigade
• Icicles
• Meadowlark Dairy
• Rita’s Italian Ice
• Amorino Gelato Al Naturale
• CREAM
• Loard’s (both locations)
• Creamistry
• BlooGrape Organic Sworls
• Smallcakes
• Sweet Street
• Yersen Gelato Cakes
• The Mix Creamery
• O’Honey
• Snowflake

Visit Tri-Valley presented a check to the Valley Humane Society on Oct. 22. The shelter relies on donations and does not receive government funds or tax dollars.

See Also:

• 'Party For The Pooches' Raises $41,000 For Valley Humane Society

Photo courtesy Visit Tri-Valley

Caption from left to right: Lori Racer (VHS), Nelson the Dog, Susan Bolt (VTV), Robin Fahr (VTV), Barbara Steinfeld (VTV), Melanie Sadek (VHS), Nicole Henninger (VTV), Leigh Cranor (VTV), Shoshannah Reed (VHS) and Peach the Dog.