Husband-and-Wife Team Brings No. 1 Flooring Brand, Floor Coverings International, to the Area

SAN DIEGO — After arriving in San Diego as international students 25 years ago, Kama and Chafic Rouhana built successful careers, raised three daughters, and made San Diego County their home.

Now, the husband-and-wife team is beginning a new chapter together as the owners of Floor Coverings International of Poway, serving homeowners and businesses throughout Poway, Ramona, Escondido, and Valley Center.

The business officially opened in spring, bringing Floor Coverings International’s convenient, in-home flooring experience to communities across inland North County. Rather than requiring customers to visit a traditional flooring store, the company brings a Mobile Flooring Showroom® directly to the customer’s home or business, where flooring samples can be viewed alongside existing furniture, lighting, and décor.

For the Rouhanas, the business brings together two distinctly different—but highly complementary—professional backgrounds.

Kama Rouhana has spent much of her career helping people create spaces that are both attractive and functional. Before becoming a business owner, she worked in residential interior design for 15 years. For the past three years, she has also owned Bistro Europa, a sandwich shop located in San Diego’s Liberty Station.

Her experience allows her to help customers move beyond simply selecting a flooring color or material.

“Kama can help clients bring their flooring inspiration to life,” Chafic Rouhana said. “She understands the look and feel people want, but she also understands how practical a living space needs to be for a family’s lifestyle.”

Chafic Rouhana has 20 years of experience in relationship management and leadership positions with a large financial services organization. Throughout his banking career, he collaborated closely with individuals, families and business owners to evaluate options, create strategies, and achieve their personal and professional goals.

Although he had built a successful career, Rouhana began to feel that his opportunities for personal growth within the banking industry had become limited.

A franchise broker contacted him through LinkedIn and introduced him to franchise ownership. The broker’s approach focused on matching potential owners with businesses that aligned with their values, skills, and long-term goals.

The Rouhanas explored four franchise concepts before narrowing their search to two. Floor Coverings International ultimately stood out because of its customer-focused philosophy, collaborative culture, and opportunity to make a meaningful difference in their local communities.

“We both have a client-centric philosophy in the way we conduct business,” Chafic Rouhana said. “We believe in providing value, offering a quality product, and doing things right the first time. Floor Coverings International shares that belief that client satisfaction should always be the end goal.”

The couple was also drawn to the support and cooperation they observed among the company’s corporate team and franchise owners.

“We saw a very dynamic and collaborative environment,” Rouhana said. “It felt like a culture where people genuinely want to help one another succeed.”

Their differing professional strengths have created a natural partnership. Kama contributes design knowledge, entrepreneurial experience, and an understanding of how homeowners use their spaces. Chafic brings business strategy, relationship-building and experience guiding clients through important decisions.

Together, they hope to make flooring projects easier and less overwhelming for local customers.

The Rouhanas have also been pleasantly surprised by the variety and innovation within the flooring industry. They initially expected hard-surface flooring to account for most of their business, but more than 60% of their early sales have involved carpet.

“We have been amazed by how much carpet has evolved,” the couple said. “Technology, performance, and design have made it an excellent option for many homeowners. There are so many more choices available today for different lifestyles, budgets, and design preferences.”

Beyond building a successful company, the Rouhanas view Floor Coverings International of Poway as a family legacy. Their hope is that their three daughters will eventually participate in the business and continue serving the community where the family has built its life.

“We came to San Diego 25 years ago as international students, and we are proud to call San Diego County home,” Rouhana said. “Our goal is to build something lasting for our family while providing a valuable service to the people and communities around us.”

Floor Coverings International of Poway serves Poway, Ramona, Escondido, Valley Center, and surrounding communities. For information or to schedule an in-home flooring consultation, call 858-682-1009 or visit floorcoveringsinternational.com/locations/us/ca/poway/.

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About Floor Coverings International
Floor Coverings International is the #1 flooring franchise in North America with over 300 locations between the U.S. and Canada. Known for its unique customer experience and Mobile Flooring Showroom®, the business model brings over 3000 flooring samples to the customer’s door. For more information, please go to www.floorcoveringsinternational.com.