Looking For a Job in Public Relations or Marketing?

Whether you’re fresh out of college or looking for a new position in the public relations and marketing industry, you’ve got some work cut out for you. Lately, I’ve been approached by numerous acquaintances requesting advice on how to break into the field and I’m always happy to share my experience and provide tips.  

Instead of throwing a pity party because you’re running into the same jobs on Craigslist.org, here are some tips to consider during the job hunt:

1. Follow public relations agencies on social networks: Following or “liking” agencies on social networks such as Twitter, Facebook and LinkedIn will not only allow individuals to learn more about the industry in general, but the information on these platforms could serve extremely beneficial if an interview is granted and the potential employee demonstrates they’re familiar with the agencies work. For example, let’s say company XYZ secured a new client and announced it on Facebook the morning of your scheduled interview. You would earn major brownie points for congratulating the company on its newest addition and it conveys that you follow the company’s news.

Last year, my boss posted a tweet indicating that we were hiring a program manager. He received a response from an individual that put us in touch with Elizabeth Ireland who is now my friend and rockstar co-worker.

“The way I got my job was so 2010 because it all started with a tweet,” claims Ireland.

This just goes to show that people can find jobs in 140 characters.

2. Consider nonprofits: New graduates typically begin their search by investigating jobs at large, well-known agencies or prominent companies. Unfortunately, you’ll most likely run into a brick wall with that strategy. I urge job seekers to consider other options such as non-profit organizations. There are a slew of them out there that desperately need assistance. While this might not be the ideal job and the pay won’t be as lucrative, it can serve as a great starting point. 

3. Schedule meetings with industry professionals: This is a great opportunity to sit down with someone who’s already in the field and pick their brain and ask questions. Contact a few people and see if they’re available for coffee or lunch. This is a great way to obtain additional tips and develop relationships.

4. Attend industry events: Research different associations around town and make it a priority to get involved and learn what volunteer opportunities are available. A few local organizations include:

PRSA San Diego/Imperial Counties

PRSA New Pros

San Diego American Marketing Association

San Diego Direct Marketing Association

San Diego AD Club

This is a great chance to meet industry professionals and attend educational events. In addition, many of these associations have job boards on their website for interns and full-time positions.

5. Create an online portfolio: While it’s crucial to have a portfolio that displays your greatest achievements and writing ability, more people are moving their portfolio’s online. This not only demonstrates that the individual is tech savvy,  but it’s easy to upload new content. In addition, don’t forget to add your Twitter, Facebook, LinkedIn and other handles to your page so people can find you on social networks and learn more.

Another thing to keep in mind is that searching for a new job requires creativity and putting yourself out there. In 2008, I was flipping through BizSanDiego and came across an interesting article on an entrepreneur who launched a public relations agency that operated under the Pay-on-Performance model. I was intrigued especially since I’ve seen how retainer-based firms work. After reading the article, I went back and forth trying to decide if I should send the president, David Oates, an email and introduce myself. What did I have to lose? I emailed Oates and expressed my interest in his business model and asked if he was hiring. The next week we met for coffee and while he wasn’t ready to hire anyone at the time, I received an email six months later asking if I was still interested. It’s been almost three years since I started at Stalwart Communications and who do I have to thank for this job? My previous company for subscribing to that magazine. Had I not read that article and reached out, I don’t think I would have ever ended up in the position I’m in.

Searching for a job can be a time consuming process so I encourage new graduates and others in the industry to take advantage of all the opportunities out there. You never know what it could lead to.