Santa Rosa Launches Downtown Pilot Program Aimed At Boosting Local Businesses

CBS Bay Area

August 17, 2026

Santa Rosa kicked off a pilot program Friday night to bring life back into the downtown area. The goal is to help local businesses keep their doors open and flourish. But it's also an opportunity to bring community back to the city.

Ross Street Live went live Friday night with music and different vendors from Sonoma County. Flagship Taproom came ready to pour.

"We're actually able to bring a full bar experience to it," Kam Imran with Flagship Taproom said. "Nothing wrong with beer, wine and cider. That's how we got our start. Our heart still belongs to that, but we love cocktails."

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