1. Title Tags
The title tag is the 50-60 characters that reveal what the site is about to the search engines. Title tags appear in the search results display. It is also displayed on the top of the browser. The title tag is used by search engines to display a page in search results, as well as appearing at the top of the browser. You should not exceed 60 characters in your description as that is the limit that Google displays. Ensure that the keywords and the topic are mainly focused.
2. Placement of Keywords
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SEO and keywords go hand in hand. Search results are dependent on the keywords and you need to place competent keywords in your content to be picked up search spiders. Niche specific keywords are the main source to be indexed for a search query.
However, avoid placement of too many keywords (keyword stuffing) as it is considered spammy. And Google penalizes it.
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3. ALT Tags Description
Adding descriptive texts to every video or image embedded on your website increases your chances of being ranked higher with Google. Writing the correct ALT Tags Description is very important for increasing opportunities for your website.
4. Importance of Sitemaps
It is important to have a sitemap because of the listing of the links connecting all the pages of a site. With the help of a sitemap, it is easier for the users and the search spiders to find relevant pages swiftly.
5. Mobile-friendly Site
As more than 50% of the search queries come from smartphones, tablets and other devices, it is essential to have a mobile-friendly site. In fact, last year Google launched
Mobilegeddon algorithm which penalizes the websites that are not responsive to mobile devices and rewards the mobile-friendly ones.
6. Get Rid of Flash
Google doesn’t like flash. It is ranked very low in SERPs. It is better to use the platform of WordPress to make it to the higher rankings with the search engines.
7. Regularly Updated Fresh Content
The best way to rank higher with Google is to keep updating in-depth, quality content. Fresh, updated content can work wonders with your rankings in the SERPs. Don’t forget to post regularly on the blogs.
8. URL Composition
The URL should be short, relevant and to the point so that the search spiders can find it easily. IT is also makes the user experience better.
9. Obtain Natural Links
Obtaining natural or organic links from third parties play a key role in getting you higher rankings with Google. When your site is frequently recommended by well reputed and trustworthy third parties, it increases the value of your website. Google also ranks you higher, according to the value of your website. These links should be monitored regularly to check their quality.
10. Keep a Watch on Your Progress
Keep a regular check on your progress in the search results. You can use different tools available online to keep a track of your rankings. Alexa and Google Toolbar are good sources to monitor your website’s rankings.
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