Most Businesses Are Still Optimizing for 2018 Google
But search has changed.
Today, your business can be discovered through:
• Google Search
• Google Maps
• AI Overviews
• ChatGPT
• Gemini
• Perplexity
• Reddit
• LinkedIn
And AI systems are increasingly trying to determine:
“Which business actually seems trustworthy and authoritative?”
Not just:
“Which page used the keyword the most?”
As an SEO expert in San Diego, I’m helping businesses adapt to this shift by focusing on:
✔ topical authority
✔ trust signals
✔ clear website structure
✔ helpful content
✔ local SEO
✔ brand visibility across platforms
✔ AI-search-friendly optimization
Because visibility today is bigger than rankings alone.
If your business wants stronger visibility online — both in traditional search and emerging AI-driven search — now is the time to strengthen your digital authority.
Jennifer Valenzuela
Jen Ruhman SEO
San Diego SEO Company
