Best Black Friday Deals: Stores Ranked on Discounts

By Jason Claffey

Looking for the best Black Friday deals?

Head straight to JCPenney, Macy’s, and ... Rite Aid?

That’s according to WalletHub, which says those three retailers have the highest average Black Friday discounts this year. On the flip side, Costco, Best Buy, and Walmart have the lowest average discounts.

WalletHub, a personal finance service, ranked major retailers in its Best and Worst Retailers for Black Friday Deals survey. Here are the five retailers with the highest average discounts:

• JCPenney, 65 percent discount
• Macy’s, 54%
• Rite Aid, 53%
• Meijer, 51%
• Sears, 50%

And these are the five retailers with lowest discounts:

• Costco, 21%
• Big Lots, 25%
• Amazon, 26%
• Best Buy, 32%
• Walmart 32%

With the U.S. economy gaining strength, total retail sales this holiday season are expected to hit $617 billion—an increase of 4 percent from last year, according to the National Retail Federation.

• Kohl’s Black Friday Ad
• Best Buy Black Friday Ad
• Amazon Black Friday Deals
• JCPenney Black Friday Ad
• Lowes Black Friday Ad
• Walmart Black Friday Ad
• Target Black Friday Ad
• 2014’s 10 Worst Toys List

Here’s more from WalletHub: