31 Flavors for $1.31 on the 31st

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced the kick-off of a festive “Celebrate 31” program in greater Los Angeles, including Orange County.

Starting Thursday (July 31, get it?) and repeating on each 31st of the month through the end of the year, Baskin-Robbins will be celebrating its famous 31 flavors by offering guests regular, 4 oz scoops of ice cream for just $1.31.

“Baskin-Robbins has been about flavor variety and exploration since its founding nearly 70 years ago, so we’re excited to celebrate our 31 flavor heritage with our guests through this fun promotion,” said Amy Atkins, field marketing manager for Baskin-Robbins. “

The “Celebrate 31” offer of $1.31 regular, 4 oz scoops is available at participating Baskin-Robbins shops in the Los Angeles area on Thursday, July 31. The offer will also repeat on the remaining “31sts” of 2014, including Aug. 31, Oct. 31 and Dec. 31. The offer is valid on all of Baskin-Robbins’ delicious ice cream flavors.

Photo courtesy Baskin-Robbins.