Out This Week: Steve Jobs by Walter Isaacson

Based on more than 40 interviews with Steve Jobs conducted over two years, Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing and digital publishing. 

I doubt anyone would deny the impact that Steve Jobs has had on our lives. Here are the principles that have driven his success (not from the book):
 
1. Do what you love. Jobs once said, "People with passion can change the world for the better."
 
2. Put a dent in the universe. Don't lose sight of the big vision.
 
3. Make connections. Jobs once said creativity is connecting things. He meant that people with a broad set of life experiences can often see things that others miss.  Connect ideas from different fields.

4. Say no to 1,000 things. Jobs was as proud of what Apple chose not to do as he was of what Apple did.

5. Create insanely different experiences. Jobs also sought innovation in the customer-service experience where he expected his employees to create an  emotional connection between the customer and the Apple brand.

6. Master the message. In a single presentation, Jobs would inform, educate, entertain and inspire.

7. Sell dreams, not products. 

Bay Books will be selling this hardcover title for 20 percent off.

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