Your business doesn't need to be online....

Your business HAS to be online!!!!!!!!!!!!

Most every business has a current website with their telephone number, address, what, where, and when they either sell products or services.  Often times I meet with a local merchant who is woefully outdated online.  They believe just having a website with only a telephone number, address, and brief description is enough to get the foot traffic through the door.  They are expecting the same clientele to do their 'word of mouth' advertising for them.  Unfortunately, that same clientele is online searching for their competitor and doing business with them when they've got a nice website that ranks on the first page of Google.  After all, that customer over the years has relied on the internet to broaden their horizons and expand elsewhere.

So, your customers are online, where are you?  Did you know that in 2009 alone, half of local businesses were searched online? 

I hear most local business owners describing they're already online with their current websites.  But, have they heard of online directories?  Search Engine Optimization?  Google Places?  Yelp?  blogs?

Since 1983, I have witnessed San Ramon change into the gateway of the Tri-Valley with companies like Chevron and PG&E marking their spots near 680.  Many local businesses have thrived and others have vanished into the sky.  The internet is a game changer for those businesses that have stayed around to cater to the San Ramon community.  Just make sure your business is marketing online San Ramon!