Vote for Eco Groups to Receive $ from New Leaf

Did you know that every time you bring your own bags to shop at New Leaf Community Markets, you help support local environmental nonprofits? And that each year, New Leaf customers vote to determine which nonprofits will be beneficiaries for a year?

How the Envirotoken program works: When New Leaf customers reuse a grocery bag, they receive an Envirotoken worth 10 cents that they can direct to the nonprofit of their choice. It really adds up! Over the last year, New Leaf donated $56,289 to 22 different local organizations. $543,289 has been donated since 1993.

Voting will take place online from April 22 to May 31 at: www.newleaf.com/community/envirotokens. (Paper ballots will also be available at the Felton and Boulder Creek New Leaf stores.) See List of groups on the ballot listed below. While voting is open, organizations will be tabling at New Leaf stores to educate the community about their mission and work.

New Leaf Community Markets introduced the Envirotoken program in 1993 to encourage the use of reusable bags and support the efforts of local environmental nonprofits. Not only has New Leaf donated a total of $543,289 to environmental groups, close to 9,000 trees have been saved as a result of customers reusing bags over 6 million times. New Leaf was the first retailer on the Central Coast to introduce this kind of program, and many other retailers in the county and across the U.S. have followed suit.

For more information about the Envirotoken program and New Leaf’s other community giving programs, visit www.newleaf.com/community.

Westside New Leaf
California Certified Organic Farmers
California Native Plant Society
Coastal Watershed Council
Community Alliance with Family Farmers
Fish Wise
Friends of Santa Cruz State Parks
Friends of UCSC Farm and Garden
Homeless Garden Project
Save Our Shores
Surfrider Foundation
Seymour Marine Discovery Center
The Clean Oceans Project
Friends of the Sea Otter
California Farmlink
FoodWhat

Downtown New Leaf
California Certified Organic Farmers
California Native Plant Society
Coastal Watershed Council
Community Alliance with Family Farmers
Fish Wise
Friends of Santa Cruz State Parks
Friends of UCSC Farm and Garden
Homeless Garden Project
Save Our Shores
Surfrider Foundation
Seymour Marine Discovery Center
The Clean Oceans Project
Friends of the Sea Otter
California Farmlink
FoodWhat

Capitola New Leaf
California Certified Organic Farmers
California Native Plant Society
Coastal Watershed Council
Community Alliance with Family Farmers
Fish Wise
Friends of Santa Cruz State Parks
Friends of UCSC Farm and Garden
Homeless Garden Project
Save Our Shores
Surfrider Foundation
Seymour Marine Discovery Center
The Clean Oceans Project
Friends of the Sea Otter
California Farmlink
FoodWhat

About New Leaf Community Markets
A natural grocery company with seven stores, New Leaf has been serving the community for over 30 years. New Leaf is committed to offering customers choices that have the most beneficial impact on their health and the health of the environment. Helping customers make informed decisions is an integral part of this commitment. A wholly owned subsidiary of New Seasons Market since November 2013, New Leaf is the first grocer in California to achieve B Corporation certification, which means that New Leaf uses the power of business to solve social and economic problems. New Leaf’s mission, to nourish and sustain our community, is reflected in the 10 percent of profits given annually to support local nonprofits working to improve the quality of life.