SDSU Offers Marketing and Digital Media Classes

SDSU’s College of Extended Studies will offer two classes in its Professional Certificate in Marketing and Digital Media program during March.

“Media Sales and Promotion” will be held from 6 to 9 p.m. on Mondays, March 2 to 30. Students will study the building blocks to media sales such as research, promotion, and other collateral areas. They will learn about the current and future state of the industry through lectures and panel discussions with practicing professionals. Key topics include the fundamental components of sales, the keys to successful sales, understanding what the client wants and needs, and where the industry is going. Instructor Charles Dunning is vice president and general manager of television station San Diego6 The CW.

The second class, “Understanding Social Media,” will be held from 6 to 9 p.m. on Thursdays, March 5 to 26. This class is an introduction to web-based social media tools. Students will get a broad overview of applications such as Google+, Facebook, Twitter, LinkedIn, and Pinterest as tools for professionals. The class also will explore managing online applications, creating your online voice, engagement, and web branding. Instructor Yadira Galindo is a communications manager at UCSD Moores Cancer Center.

For a schedule of classes and more information, visit neverstoplearning.net or send an e-mail to agonsalves@mail.sdsu.edu, or call (619) 594-0845.

SDSU’s College of Extended Studies reaches out to San Diego, the nation, and the world with a wide variety of lifelong learning opportunities, and more than 50 certificate programs for career advancement. Topics range from contract management, construction, and craft beer, to grant writing, marketing, and human resources. And many programs are available online. The CES also offers one of the largest ESL programs in the U.S. through the American Language Institute; and university-quality courses to students age 50 and better through the Osher Lifelong Learning Institute. Other opportunities include seminars, study abroad, corporate education and access to regular SDSU classes through Open University. For more information or to register, visit neverstoplearning.net or call (619) 265-7378 (SDSU).