SDSU Offers Two Marketing Classes in May

San Diego State University’s College of Extended Studies will offer two classes during May in its professional certificate in marketing and digital media program.

“Digital Copy Editing and Design” will be held from 6 to 9 p.m. on Mondays, May 4 to June 1. In this four-week course (no class Memorial Day, May 25), you will learn how to write compelling headlines and copy, integrate exceptional images, and master content creation for your web communications. The class will cover critical principles of web writing and design, including usability, accessibility, segmentation, and scanability. Instructor Aaron Hoskins is the supervisor of digital operations at Sharp HealthCare. Registration is $309 ($329 after April 24).

The second class, “Defining and Positioning a Brand,” will be held from 6 to 9 p.m. on Wednesdays, May 6 to 27. You will learn how to identify and understand your target market(s) and create and position a brand identity in this course. In addition, you’ll learn how to differentiate your company from the competition, how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising, and marketing communications. Instructor Gaetan Fraikin is the CEO/audacity chief at Audacity, Inc. Registration is $309 ($329 after April 26).

For a schedule of classes and more information, visit neverstoplearning.net or send an e-mail to agonsalves@mail.sdsu.edu, or call (619) 594-0845.

SDSU’s College of Extended Studies reaches out to San Diego, the nation, and the world with a wide variety of lifelong learning opportunities, and more than 50 certificate programs for career advancement. Topics range from contract management, construction, and craft beer, to grant writing, marketing, and human resources. And many programs are available online. The CES also offers one of the largest ESL programs in the U.S. through the American Language Institute; and university-quality courses to students age 50 and better through the Osher Lifelong Learning Institute. Other opportunities include seminars, study abroad, corporate education and access to regular SDSU classes through Open University. For more information or to register, visit neverstoplearning.net or call (619) 265-7378 (SDSU).