And The Top Toys for 2014 Are... (Hint: It's Cold Up There)

By Renee Schiavone:

It’s been a great decade for perhaps the most recognizable female in the world: Barbie. But this year, she’s been bumped off her throne as the number one toy for American girls.

It will come as no surprise to many a parent that what little girls want this year revolves around one central theme– Frozen.

According to the National Retail Federation’s Holiday Top Toys Survey, one in five parents plan on buying Disney’s Frozen merchandise for the little princesses in their lives. Barbie, which held the top spot for the last 11 years, came in second place, with 16.8 percent of those surveyed planning on buying one.

“Barbie has been the top girls’ toy for over a decade, but it is no surprise that Disney’s Frozen has taken the top seat as children have had it on the mind as far back as Halloween,” said Prosper’s Consumer Insights Director Pam Goodfellow.

As for the little princes out there– they apparently like to build. LEGO toys are the top pick for boys this year, according to the NRF.

“Parents will not have to go far to find good deals on the toys their children have put at the top of their lists,” said NRF President and CEO Matthew Shay. “Retailers have spent weeks preparing for the holiday rush to make sure that the season’s hottest toys are both easy to find in stores and online, and competitively priced.”

Here’s the list compiled by the consumer group:

2014 Top Toys for Boys

1. LEGO
2. Cars & Trucks
3. Teenage Mutant Ninja Turtles
4. Video Games
5. Hot Wheels
6. Xbox One
7. PlayStation 4
8. Transformers
9. Remote Controlled Vehicles
10. Marvel Action Figures (T)/Tablet/Apple iPad(T)

2014 Top Toys for Girls

1. Disney Frozen
2. Barbie
3. Dolls (generic)
4. Monster High Dolls
5. American Girl
6. LEGO
7. Tablet/Apple iPad
8. My Little Pony
9. Disney Doc McStuffins
10. Apparel

The NRF 2014 Holiday Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,593 consumers and was conducted Nov. 3-10. It has a margin of error of plus or minus 1.2 percentage points.