Schools
Back to School Shopping Study
A new survey found that parents and children plan to spend as much, if not more, than they did last year for back-to-school supplies. What is your plan?
Are you ready to drop the big bucks on a stellar new binder? How about that stapler you have been pining for?
According to a recent national survey, despite higher prices from some retailers, back-to-school shoppers are not concerned with being thrifty this year.
The Deloitte national survey said that almost 90% of consumers plan to spend an equal amount or more on back-to-school supplies as last year.
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Among those who plan to spend more this year, nearly 6 in 10 say will do so because of higher prices, and about a third say their kids need more expensive items than last year.
About 6 in 10 surveyed said they plan to create a budget before heading to the store. Seven in 10 parents said they expected their kids to spend at least $51 themselves, which was an 18% increase from lat year.
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The survey also found that traditional media and word of mouth news will be the most important way for consumers to plan their back-to-school shopping this year, rather than social media.
Apparently, television will be the most important, followed by newspapers and friends.
The survey polled a sample of 1,134 parents of school-aged children and has a margin of error for the entire sample of plus or minus three percentage points.
Tell us below if you plan to spend more this year than last year, how you get your news about sales, and where the best school supplies can be found---Target, Staples, Morrison School Supplies?
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