With a special interest in the welfare of animals, P.L.A.Y. (Pet Lifestyle and You), a local San Francisco-based pet bed maker, is using its business to make a difference in the lives of shelter animals across the country. P.L.A.Y. creates products built with the needs of pets, people and the planet in mind. The company helps animals in need and has invested its resources into a number of programs focused on bettering animal welfare.
In its most recent philanthropic endeavor, P.L.A.Y. partnered with Petfinder and digital marketing agency, Nebo, to launch the Rescue Pledge, an online initiative that aims to change the perception of shelter animals. The Rescue Pledge encourages pet lovers to avoid pet stores and unlicensed breeders, give back to needy shelters and urge friends and family to adopt rescue animals.
People across the country can take the online pledge to receive a badge that can be shared through their own social media channels. The Rescue Pledge has gained a strong following of animal advocates that are sharing their own stories on the website and through the social media. Take the pledge by visiting www.rescuepledge.org.
