New Brew Aims To Protect Winters In California

CALIFORNIA — After several promising snowstorms in December, the snowpack is dwindling in the Sierra with no fresh storms in the forecast.

Sierra Nevada Brewing is helping the nonprofit Protect Our Winters with up to $25,000 in donations. The nonprofit is described as a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations.

"We partner with Protect Our Winters to combine our love of the outdoors with climate action needed for a resilient future," said Mandi McKay, Sierra Nevada Director of Sustainability and Social Responsibility. "POW's non-partisan mission inspires all of us to find common ground and protect the places we live and play.

The donation drive will conclude with a special day of virtual events on "Powder Day," Feb. 22, or 2/22/22. Virtual events include free film screenings from athlete ambassadors of both Sierra Nevada and POW, as well as live Q&A sessions with the athletes.

The donation drive coincides with the release of Sierra Nevada’s limited-time beer, Powder Day IPA, which will be available through March, or while supplies last. The beer is named for lupulin powder—a substance found within hop cones that imparts intense hop flavors and aroma in beer—used in the brewing process.

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