Patagonia Opens First Worn-Wear Pop Up In Boulder

BOULDER, CO — Patagonia's first dedicated Worn Wear pop-up store in Boulder will open Thursday. The new business, at 1212 Pearl Street, will be open through February, the brand announced.

The store will be stocked exclusively with Worn Wear items, which are used Patagonia products that have been bought back from customers. The business will also include Patagonia's ReCrafted Collection, a new line of products made from other clothing that was beyond repair.

The Boulder pop-up store will also host regular repair and upcycle workshops.

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Worn Wear is Patagonia’s program to help extend the end of life of its products and reduce their environmental footprint, the company said.

Patagonia repairs more than 100,000 items each year in 72 repair centers around the world, the brand said. Patagonia also takes Worn Wear on the road in the United States with mobile repair stations, which have been to more than 135 stores, specialty retailers, colleges, design schools, surf towns, fishing towns, ski resorts and climbing festivals. The stations fix any garment, regardless of brand.

WornWear.com was launched in 2017 by Patagonia. The store buys back products that are in good condition from its customers in exchange for store credit and resells them on WornWear.com.

Over the past three years, the secondhand clothing market has grown 21 times faster than the overall apparel industry and is expected to reach $51B by 2023.