Restaurant Chain With 'Automat' Concept Moving Into Connecticut

CONNECTICUT — A chain that has adopted the "automat" concept — Brooklyn Dumpling Shop — announced Friday it will be opening five locations in Connecticut.

The brand is being billed as one, "poised to disrupt the quick-service restaurant industry with innovative automat technology and contactless format."

One target is New Haven, according to the announcement. The the other four locations are, so far, undisclosed, according to the announcement.

Even the chain's first franchise owner is wearing a cloak of mystery.

“I am very excited about Brooklyn Dumpling Shop, the brand’s innovative technology is exciting and the food is delicious," said the first franchisee, who chain officials said wants to remain nameless to start. "Getting into the brand early is a very wise decision. In the next two or three years, I expect we will see a lot of automat restaurants, so it's great to jump on board with the innovative concept now."

The eatery's "flavor combinations" are a product of the founder — Stratis Morfogen — who said he is inspired by traditional diner delights such as cheeseburgers, French onion soup and even peanut butter and jelly.

He said "each dumpling" will have "a perfect bite," thanks to the "advanced robotic technology creating them."

Chefs and a full kitchen are not needed in the concept, he said, making it "easy to find quality staff and perfect for small spaces."

Morfogen added, "We are thrilled to team up with this franchisee, who has a tremendous track record in QSR. We couldn’t have picked a better partner for Connecticut."

The first location will be set up somewhere in New Haven because, Morfogen said, "the concept is perfect for college cities and residents will be able to boast that they have one of the first Brooklyn Dumpling Shop locations in the nation."

The chain's 24-hour concept, he added, will be "an ideal spot for college students who are awake at all hours of the night looking for a delicious to-go meal."

The goal is to establish 500 restaurants in the next five years, company officials said.

"Everything from the technology, packaging and food combinations has been thoughtfully designed to maximize return-on-investment and ensure a safe environment for customers," Morforgen said.

Brooklyn Dumpling Shop has partnered with Fransmart for the initiative. Fransmart is know for working with chains like Five Guys and The Halal Guys.

Click here for more about the franchise.