Avon marketing firm's TANDUAY™ Asian Rum to to be sole rum at 1st Annual WeHa Whiskey Festival

TANDUAY Asian Rum will participate in the 1st annual WeHa Whiskey Festival on Saturday, Oct. 26 from 6 to 9 p.m. in the Town Hall Auditorium in West Hartford. The trade show style event benefiting The Town That Cares Fund and Camp Courant will feature Tanduay, the only rum to be sampled at the event, next to more than 150 brands of whiskey, bourbon and scotch.

“We have found that Tanduay’s Gold expression has garnered the attention of whiskey drinkers who prefer to sip their cocktail neat or on the rocks,” remarked Steve Raye, Managing Partner of Avon-based Brand Action Team, the brand’s marketing/PR agency of record. “Tanduay has one of the world’s largest collections of aging rum barrels so sipping enthusiasts, experts and attendees alike will be able to enjoy our product for many years to come.

In addition to samples, TANDUAY will have a table offering a signature beverage to attendees.

For tickets and further information, visit www.maximumbev.com. 

About TANDUAY Asian Rum

Founded in the Philippines in 1854, TANDUAY is the 2nd largest rum producer in the world, manufacturing over 18 million cases. TANDUAY boasts a multitude of accolades for its high quality rums, which have been perfected through a tradition of masterful blending, established nearly 160 years ago. TANDUAY Asian Rum is now available in the U.S. — in Connecticut and South Florida — in two expressions: TANDUAY Silver and TANDUAY Gold. The rums are produced by Tanduay Distillers, Inc., a wholly owned and operated division of the LT Group. For additional information, visit www.TanduayUSA.com.