Bethel-based List Services Corporation Teams Up with OMG

Bethel-based List Services Corporation reports it is teaming up with Los Angeles-based Outsource Marketing Group to create a new West Coast Consumer Marketing Agency offering a range of D-to-C marketing services.

As per a company press release the partnership marries List Services Corporation’s top-performing lists, state-of-the-art list management, database marketing, data processing, digital delivery and online advertising services with Outsource Marketing Group’s DRTV and D-to-C marketing expertise, continuity programs and multi-channel marketing campaigns.

Together the two companies will serve a range of product categories including health and wellness, fitness, beauty, anti-aging, self-improvement, weight loss, home improvement and disaster preparation.

Services offered will include new product development, branding, creative development, direct mail, list management, data management, print, DRTV, radio, email marketing, video marketing, online content, electronic marketing, online PR and social network marketing, according to the release.

Joseph McCluskey, president of List Services Corporation, said the new partnership “will enable LSC to dramatically raise the profile of our client’s brands and services via multi-channel marketing platforms.”