Joshua Giardino Joins Mason, Inc. as Director of Digital Strategies & Analytics

Bethany, Conn.-based Mason, Inc. announced today that Joshua Giardino has joined the integrated marketing communications firm as the Director of Digital Strategies & Analytics.

Giardino comes to Mason with more than a decade of digital marketing experience and an extensive background in software engineering and project management.

As Director of Digital Strategies & Analytics, Giardino will utilize his strategic methods for content auditing, keyword research, market analysis, site analytics and reporting to improve Mason’s marketing automation capabilities, and modernize the agency’s proficiency as a full-service partner.

Giardino’s experience in advertising, email marketing, conversion rate optimization, and social media marketing and content strategy will help Mason effectively identify and track client campaign performance. Furthermore, he will capitalize on his innovative marketing methods to develop and implement successful cross-channel marketing strategies.

“Joshua’s expertise and experience elevates Mason’s capabilities on building strategic and measurable marketing communication programs,” said Fran Onofrio, APR, Fellow PRSA, president, Mason, Inc. “We begin by setting goals, and creating campaigns, which we track to quantify the tactics that deliver the most return on client investments, whether advertising, public relations, social media, direct or fully-integrated.”

Additionally, Giardino specializes in inbound marketing, particularly search marketing, and has established himself as a respected expert on technical search engine optimization (SEO). He seeks to advance Mason within this industry by developing an independent Search Marketing department at the agency.

In previous positions, Giardino serviced a variety of clients in both business-to-business and business-to-client markets, at agencies of all sizes, including managing his own boutique organization.

Giardino is passionate about his charitable and community service efforts and has a perpetual desire to remain cognizant of the latest technological advancements.

About Mason, Inc.:

Bethany, Conn.-Mason, Inc. is a brand development and integrated marketing communication firm with award-winning expertise in digital and offline programs. Clients rely on Mason insight for uncovering and communicating what is at the heart of their brands. From developing authentic brand platforms to message development through implementation at every point of contact, Mason connects people to brands and brands to people.

Mason clients include Acadia Insurance Co., Connex Credit Union, The Connecticut Lottery, The Connecticut Open, Energize Connecticut, Hospital for Special Care, Lyman Orchards, Odyssey Logistics & Technology Corp., Precision X-Ray, Inc., The United Illuminating Co., and Yale-New Haven Health. For more information, please visit http://www.mason23.com or tap our insights at www.mason23.com/blog