Mason, Inc. Partners with CT Lottery

Mason, Inc., a full-service, integrated brand and communications firm located in Bethany, Connecticut, is the agency of record for the new Connecticut Lottery Corporation (CT Lottery) game KENO. Mason handles all strategic messaging, creative, production, advertising and media buying for the launch of KENO in Connecticut.

“We are pleased to create excitement and awareness about the game of KENO here in Connecticut,” said Stephen Hayes, co-president, Mason, Inc. “We consider it a privilege to partner with the CT Lottery on this important product launch.”

“Mason demonstrated exceptional creativity and a clear vision for a responsible and effective launch of KENO in Connecticut,” said Anne M. Noble, president and CEO of the CT Lottery. “Partnering with Mason provides ready access to the integrated resources we need to ensure the success of this inaugural program.”

Mason continues to expand its client roster in diverse industries including, Yale New Haven Health, The Connecticut Open presented by United Technologies, Odyssey Logistics, Hospital for Special Care, The United Illuminating Company among many other clients. Mason, Inc. specializes in integrated media buying and planning, public relations, advertising, web-development, social media strategy, and SEM and analytics. For more information on Mason, Inc. and our services visit Mason23.com/services.

About Mason, Inc.
Bethany, Conn.-Mason, Inc. is a brand development and integrated marketing communication firm with award-winning expertise in digital and offline programs. Clients rely on Mason insight for uncovering and communicating what is at the heart of their brands. From developing authentic brand platforms to message development through implementation at every point of contact, Mason connects people to brands and brands to people. Mason clients include Acadia Insurance Co., Connex Credit Union, CT Lottery, The Connecticut Open, Hospital for Special Care, Lyman Orchards, Odyssey Logistics & Technology Corp., Precision X-Ray, Inc., The United Illuminating Co., and Yale New Haven Health. For more information, please visit http://mason23.com or tap our insights at http://www.mason23.com/blog

About CT Lottery
Lottery sales benefit Connecticut's residents in valuable ways. In fiscal year 2015, players won more than $707.7 million in prize money. At the same time, the CT Lottery provided a record $319.7 million to support the valuable services and programs funded by the state’s General Fund including public health, libraries, public safety, education and more. Since the Lottery began in 1972, our contributions to the General Fund have exceeded $8.5 billion. The CT Lottery reminds the public that purchasers must be 18 or older, and to please play responsibly. If you gamble, use your GameSense. For information about the CT, visit CTLOTTERY.ORG.