Mason, Inc.’s Annual Holiday Card Helps Provide More than 3,000 Meals to Connecticut Food Bank

Mason, Inc., an integrated marketing firm based in Bethany, Conn., embraced the true meaning of the season by supporting a local charity with its annual holiday card. The project, which can be viewed at together.mason23.com, features a time-lapse video of the Mason team working together to meticulously craft a massive holiday mural out of 3,000 sticky notes. Each sticky note represents a contribution to the Connecticut Food Bank.

“This year’s card demonstrates how individual contributions add up to make something greater,” said Neil Johnson, digital creative director, Mason, Inc. “The idea is very simple, but the end result is impressive when you watch the video. It captures the collaborative spirit and is a perfect metaphor for coming together for a greater cause.”

Mason’s donation will provide more than 3,000 meals to people in need on behalf of Mason’s clients, partners and friends.

“The annual holiday card is always an opportunity to demonstrate our creativity, but more importantly, give something back to the local community,” said Charles T. Mason, chief executive officer, Mason, Inc. “This mural showcases the importance of a collaborative approach, while simultaneously cultivating real-world impact for families in need.”

More than 300,000 people in Connecticut, including nearly 100,000 children, struggle with hunger. The Connecticut Food Bank provides food to hungry adults and children by partnering with food retailers, growers, donors and volunteers to source food and distribute it through a network of community-based programs, including food pantries, soup kitchens, emergency shelters and other programs.

For more information please contact Matt Szatkowski at mszatkowski@mason23.com.

About Mason, Inc.

Bethany, Conn.-Mason, Inc. is a brand development and integrated marketing communication firm with award-winning expertise in digital and offline programs. Clients rely on Mason insight for uncovering and communicating what is at the heart of their brands. From developing authentic brand platforms to message development through implementation at every point of contact, Mason connects people to brands and brands to people.

Mason clients include Acadia Insurance Co., Connex Credit Union, The Connecticut Open, Hospital for Special Care, Lyman Orchards, Odyssey Logistics & Technology Corp., Precision X-Ray, Inc., The United Illuminating Co., and Yale-New Haven health. For more information, please visit http://www.mason23.com or tap our insights at www.mason23.com/blog