How to Use Twitter to Grow Your Business

It’s time to showcase the little guy creating great marketing campaigns. After all, it’s not just the big guys with big branding and media budgets who are creating the memorable marketing campaigns, it’s the little guy…gal…. as well, and this is the point of the Monday Marketing Masters after all. Local businesses: this one’s for you.

Case in point, here’s a small UK company who had a great idea and with a very tight budget, used the power, and connections of their target market to spread the word for them.

Pay for Your Purchase With A Selfie, aka #UrbanSelfie

This little know South African clothing retailer created one of the more creative social campaigns this year when for one day only, they gave visitors to their store a $10 coupon if they tweeted a selfie of themselves trying on some clothes and used the hash tag #urbanselfie. And who better than the Gap-esque followers to do it for them. These millennial are tweeting their selfies anyway, so encouraging them to do it for a chance for a big payout, the $10 coupon PLUS the chance to win a $1000 new wardrobe was hardly a big stretch.

It went a step further: Those who posted to the Urban Facebook page we re also entered into a contest to win a trip to Paris, new York or any other fashionable city of their choice. Very enticing. As a matter of fact I wish I aware of it. It could have been my very first selfie. I refuse to count the one where I got the black eye from ramming my head into a deck post in a leaf blowing frenzy.

To witness the fore mentioned selfie, click here

This was a hugely successful campaign that accomplished everything the retailer wanted: getting more people in the store, trying on clothes, and sharing their outfits with their friends and social networks.

The creative team behind the #UrbanSelfie campaign understood what makes selfie-lovers tick: sharing photos of themselves. So instead of having to create branded content for fans to share, the campaign encouraged fans to create their own content…, which these kids are doing on a daily basis anyway. Just watch my 16 year old. There’s a science experiment for you. But, ( insert lightbulb here)....an opportunity for a low cost, creative marketing campaign as well.

Come in here to see how this company rocked social media to increase sales, in such a simple way