Enfield-based Company Is Named World's Strongest Brand

A British consulting firm has named an Enfield company as the world’s strongest brand.

The ranking, which included ratings of customer loyalty, name recognition, pricing power and reputation, has deemed the toy building block company LEGO as a brand stronger than Apple, Red Bull and Nike, according to a Hartford Courant report. The U.S. headquarters for the Danish toymaker LEGO are located in Enfield.

The ranking was made by Brand Finance, a British consulting firm.

To find out more about why LEGO received the ranking, The Courant story can be found here.

Photo credit: LEGO.com.

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