"Flipping the Marketing Paradigm: From Interruption to Integration"

Press release

FAIRFIELD, Conn. — On April 2 at 5 p.m., Fairfield University’s Dolan School of Business Deans Executive Forum will feature Senior Vice President of Consumer Marketing and Sponsorships at Mastercard Anne Valentzas. The event will be held at the Dolan School Event Hall and will also be offered virtually via Zoom.

Valentzas will explore what it means to advertise and engage in the modern landscape. Participants will gain insight into MasterCard’s latest, and highly successful campaign with the GRAMMYs and Sza for the Priceless Planet Coalition — highlighted by Campaign US as one of the top GRAMMYs campaigns of the year, and named a “Marketing Winner of the Week” by AdAge.

Valentzas has been with Mastercard for over 11 years where she has held various roles in consumer and B2B marketing and as a product architect, where she helped deliver solutions to meet the unique needs of co-brand partners. Before Mastercard, she managed marketing for De Beers, overseeing the iconic “A Diamond is Forever” campaign. Valentzas holds a master’s degree from the Newhouse School of Communications at Syracuse University, and is on the advisory council to the Marketing Department of the Dolan School of Business at Fairfield University, her alma mater.

The Fairfield Dolan Dean’s Executive Forum engages thought leaders and distinguished executives to discuss issues that have profound impacts on business and/or societies. This event will be moderated by Dean Zhan Li, DBA.

Join us in the Dolan Dean’s Executive Forum on April 2, 2024 at 5 p.m. (EST) for a presentation and Q&A session with Mastercard’s Anne Valentzas, senior vice president of Consumer Marketing and Sponsorships, North America.

Can’t make it in-person? Join Fairfield Dolan on Zoom: https://Fairfield.zoom.us/webinar/register/WN_7WgD1v2ARsSL-iTL66XBSg