Macy's Hosts 9th Annual "Shop For A Cause" on August 23 and Customers Save Storewide

Macy’s and the March of Dimes invites customers to participate in its ninth annual national Shop For A Cause charity event on Saturday, Aug. 23, 2014. Macy’s Shop For A Cause is a unique, one-day-only shopping event created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.

Macy’s has designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in Macy’s stores and on macys.com on Aug. 23.

“Macy’s is committed to giving back, nationally and to our local communities,” said Martine Reardon, Macy’s chief marketing officer. “For the last eight years, Macy’s Shop For A Cause program has provided our customers and associates the opportunity to show their support and give back to their local community organizations while enjoying great savings at Macy’s. We are honored to partner with March of Dimes as our national in-store beneficiary and to offer our customers an easy and convenient way to make a positive difference in the lives of others.”

Customers can also shop online at macys.com, as passes purchased there on Aug. 23 will also benefit the March of Dimes. Connecticut locations include Danbury, Enfield, Farmington, Manchester, Meriden, Milford, Stamford, Trumbull, Waterbury and Waterford.

Last year’s Shop For A Cause one-day shopping event raised nearly $61,000 in Connecticut to help the March of Dimes give more babies in our community a healthy start in life. Programs for moms and babies in our area that have benefited from those funds over the last year include CenteringPregnancy (providing women access to group prenatal care), health professional education and training, public education and outreach, and quality improvement initiatives such as services to hospitals and health care providers to help reduce the number of elective cesarean sections and inductions of labor before 39 weeks unless medically necessary.

March of Dimes is the leading non-profit organization for pregnancy and baby health, working to improve the health of babies by preventing birth defects, premature birth and infant mortality. By purchasing a shopping pass in store or online at macys.com on Aug. 23; customers can support the work of the March of Dimes while enjoying a day of spectacular discounts, entertainment and special events at Macy’s.

For more information about Macy’s Shop For A Cause, visit macys.com/shopforacause.