Greenwich-Based Standard Directors Selected to Handle Production of New On-Air CT Tourism Commercials

Standard Directors (www.standarddirectors.com), a Greenwich-based live action production company, was selected to handle the production of new, on-air commercials promoting Connecticut Tourism. The campaign features six spots that will be rolling out over the next six months.

“This campaign is entirely location driven, pairing two locations in the state that can be visited in one day, without having to travel too far, by families, couples and friends,” said Brian Bennhoff, partner and executive producer, Standard Directors and New Canaan resident. “We spent a lot of time location scouting with our director, Mark Claywell, prior to beginning production, selecting beautiful locations that represent the state. Our crew, who were nearly entirely Connecticut residents themselves, commented frequently throughout our four days of production that they couldn’t believe they lived locally and had never visited so many of the places we highlight in the campaign!”

“As we went through the bidding process for this project, Adams & Knight, the marketing agency for the state, made it clear they wanted a New York/Los Angeles caliber production company to handle this round of spots, but that would utilize strong, local ties,” said Philip McIntyre, partner and head of sales, Standard Directors and Old Greenwich resident. “We worked hard throughout the entire process to keep this project for Connecticut, about Connecticut, by Connecticut; the majority of our twenty-plus person crew were local hires, our nineteen actors were all local talent, initial edits were made out of our Greenwich office and the final spots were finished at Palace Production Center in Norwalk.”

The six spots highlight Connecticut’s small towns, parks, beaches, vineyards and sightseeing attractions, including Castle Craig in Meriden, Hartford Stage, Silverman’s Farm in Easton and Mystic Aquarium. With upcoming seasonal spots debuting in upcoming months, the following two commercials were recently released by the state’s tourism office:

www.youtube.com/watch?v=jINU9kBKOrM

www.youtube.com/watch?v=JHSPwk-Y4RM

Full campaign credits are as follows:

Live Action Director: Mark Claywell

Production Company: Standard Directors

Executive Producer/Partner: Brian Bennhoff

Head of Sales/Partner: Phil McIntyre

Editor: Richard Rosenbaum, Red Hydrant

Agency: Adams & Knight

Representation: PGM Artists & The Brand Gallery