Gallup Poll: Social Media Stumbles in Sales

Businesses are taking a more critical look at social media and its influence on the bottom line, a chart in an article by Jeff Elder on wsj.com reported yesterday.

A majority of respondents in a new Gallup survey said that social media had no influence at all on purchasing decisions, according to the chart.

For more on the chart and a report on how some well known businesses are reassessing social media and adjusting their strategies for it:  http://kenallensforum.blogspot.com/