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Neighbor News

Know Who You're Buying From Madison Residents

Be aware of ads when searching for local businesses on the internet.

As a local florist in Madison, Connecticut, it has come to our attention that many people who search for flower shops on the internet are being fooled by search engine ads. We find that many times a customer believes they are placing an order with us, when in reality they’re purchasing flowers through a global clearing house. A Google search for “Madison CT florist” yields many results, the first of which is an ad for flowerdeliveryexpress.com -- a floral clearing house that is not your local florist. While it may seem like this is the website of a florist located in Madison, Connecticut, their “About Us” page shows that their headquarters is located in Michigan. Clearing houses like fowerdeliveryexpress.com are usually the first results when searching for a florist anywhere in the country. If you’re looking for a local florist, keep in mind that ads usually come up first -- scroll past them to see the actual results of your search, and take advantage of everything search engines have to offer (read ratings and reviews of different florists, check out their websites and social media pages) to make an informed decision of who you would like to do business with. 

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