"It is Estimated that Mortgage Volume is Off by 40% in 2014"

That is a staggering percentage from mortgage volume in 2013. All the more staggering when there are a few states where real estate sale are going great guns. So, in the states that real estate sales are down in 2014, each of us have to decide if we are going to participate with 40% less business. I promise you I’m not.

I keep hearing and reading that there continue to be more people out of mortgage related jobs. From time to time I still talk to loan officers that will only buy refinance leads, but yet 70% of my mortgage practice is purchase business. Each of us in the mortgage and real estate business have to be smarter than we were in previous years. Our social media skills have to be at an extremely high level.

This area continues to change quicker than any of us can image. Folks that are planning on buying or selling real estate are online all the time and the same goes for many that are looking for mortgages. What are your plans for the coming months and year?

image courtesy of hywards/freedigitalphotos.net