Business & Tech

Malloves Jewelers Hosts Wounded Heroes Benefit

For every From Soldier To Soldier bracelet sold, $20 will be donated to Homes For Our Troops, which builds adaptive homes for injured veterans.

 

Malloves Jewelers is offering From Soldier To Soldier, an awareness and fund-raising campaign in support of wounded veterans and their families. The campaign is based on the sales of a designer version of the survival and friendship bracelets worn by many U.S. and allied soldiers in Iraq and Afghanistan.

For every bracelet sold, $20 will be donated to Homes For Our Troops. “We are very pleased to partner with Malloves in support of this unifying cause,” said Niels Christiansen, CEO of LovelinksAmerica, the Massachusetts company behind the national campaign.

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“From Soldier To Soldier is neither pro- nor anti-war. It is pro our young men and women who put their lives on the line for our country and made horrific sacrifices. It is about the survival, friendship and commitment, symbolized by these bracelets.”

The bracelets in the field are braided by the soldiers with parachute cord. They are known as survival bracelets, because they can be unraveled and the paracord can be used for many purposes in a pinch. They are also exchanged among the soldiers as friendship bracelets. Often a uniform button is sewn on and used as the clasp.

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The designer version has a sterling silver clasp shaped like a uniform button and is extremely tightly braided. Sterling silver and gold plated sterling silver heart clasps with and without a small diamond are also available.

The button clasp symbolizes the uniform. The clasped bracelet symbolizes the bond among the soldiers that can never be broken. To some, each knot in the bracelet symbolizes a fallen hero.

The From Soldier to Soldier bracelets are a stylish fashion statement with a conscience and a powerful fund-raiser in honor of our veterans. The bracelets are handcrafted in the USA. Prices are $95 and $145 (with a diamond on the clasp).  

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