Boston, Mass.; April 24, 2012 – Cheeseboy: Grilled Cheese to Go announced today that the company has reopened in Milford, Conn. at the southbound service plaza on I-95.
Since opening its original restaurant at the Connecticut Post Mall in Milford in November 2009, Cheeseboy has quickly expanded to eight locations throughout the Northeast. The mall location closed on February 8 in preparation for the move to the Milford service plaza.
“It all started for us in Milford,” said Cheeseboy Founder and President, Michael Inwald. “We’re glad to be able to continue to serve our loyal local customers while reaching a new audience of travelers. This is a great next step in building our brand awareness as we continue to grow and prepare for franchising.”
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Inwald got the idea for a quick-service grilled cheese restaurant while enrolled in a start-up incubator program as an MBA candidate at the Yale School of Management. In the summer of 2009, he began testing his restaurant idea at county fairs throughout Connecticut. Rave reviews led him to take a leave of absence from school to open his first restaurant at the Connecticut Post Mall, then named simply "Grilled Cheese To Go."
With his first location successfully launched, Michael began developing plans to take the company to the next level. In the summer of 2010, he relocated the company's headquarters to Boston, added to his executive team and researched real estate in the area, targeting Boston's South Station for the first location.
As Michael grew his business, friends affectionately began referring to him by the nickname "Cheeseboy." Preparing for the Boston launch, he took the opportunity to rebrand the restaurants as “Cheeseboy: Grilled Cheese To Go,” giving a more personal flavor to the company.
Cheeseboy is opening its eighth location at Newport Centre Mall in Jersey City, NJ in April as well and expects to begin franchising this year.
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About Cheeseboy: Grilled Cheese to Go
Cheeseboy: Grilled Cheese To Go, America’s first quick-service grilled cheese restaurant concept, has been delivering comfort to its customers since its founding in 2009. Cheeseboy prides itself on serving wholesome grilled cheese sandwiches, soups, snacks and other items in a welcoming environment. Committed to excellence in food quality, Cheeseboy uses all-natural breads, high-quality cheeses and fresh meat and vegetable toppings. Since opening its first location, Cheeseboy has committed its philanthropic efforts to benefit The Association of Hole in the Wall Camps through grand opening fundraisers and managing donation boxes at all stores. Currently, Cheeseboy operates eight locations: Boston’s South Station and Prudential Center, South Shore Plaza in Braintree, Mass., Natick Mall in Natick, Mass., Palisades Center in West Nyack, NY, Providence Place Mall in Providence, RI, Newport Centre in Jersey City, NJ and the I-95 southbound travel plaza in Milford, CT. For more information, please visit www.cheeseboy.com, Facebook www.facebook.com/gocheeseboy or Twitter @gocheeseboy. To learn more about the Cheeseboy journey, visit www.youtube.com/gocheeseboy.
