DiBella's Subs Sets up Shop in Milford

When it came to the chance to win free subs for one year, Eddie Feliciano and his friend Hector Malave weren't taking any chances. They showed up at DiBella's Subs at midnight and camped out till a giant pair of scissors snipped a ribbon and the new business opened its doors in Milford at 10 a.m. Wednesday.

Their all-nighter paid off as Feliciano, 20, of New Haven, and Malave, 20, of Milford, were the first and second customers, respectively, taking their place among 20 people who will now be eating a DiBella's sub once a week for a year, for free!

As soon as the doors were open, DiBella's was abuzz with activity. Spatulas were dinging, bells were ringing and subs were flying from behind the counter into the hands of eagerly awaiting customers.

The Milford location, at 1440 Boston Post Road, is the 27th DiBella's. The family-owned business got its start in Rochester, NY, in 1918.

"We're glad to be a part of this town," said Mark Steinmetz, DiBella's District Manager. "It's a great area. I love it."

The space, just up the street from the , was last occupied by Krispy Kreme and had been vacant for the last few years.

Completely remodeled to have a fresh yet old-fashioned vibe, DiBella's has ample seating. Its menu offers sandwiches like the classic cheesesteak -- with beef or chicken -- as well as Italian inspired subs like the Godfather.

"It's so nice to see after waiting all this time for an occupant," said Kathy Alagno, president of the . "It's just a very warm, welcoming place."