Milford Announces Express Trak Workshops

From the City of Milford: WBDC, The City of Milford and The Milford Regional Chamber of Commerce

will conduct the Express Trak Workshops. Accelerate your learning in the fast lane with three workshops in one day.

• Saturday, March 25, 2017
• 9am-2pm
• Milford Public Library, 57 New Haven Avenue

The City of Milford and the Milford Regional Chamber of Commerce invite you to participate in the Women’s Business Development Council’s Express Trak Workshops on the morning of March 25, at the Milford Public Library. Get your ticket punched for this jam-packed morning of workshops designed to immerse you in topics that will help ignite your business! Gain access to influential business faculty and marketing mavens. Bring your business cards to network with other small business owners. All the workshops are free but require pre-registration. For more details, see course descriptions below and to register visit here, or contact Amanda Myers at amyers@ctwbdc.org.

Workshops: (Sessions are listed here alphabetically and do not reflect the order in which they will be delivered on March 25th.)

Workshop 1: Building Your Personal Brand

The value of your brand should not be underestimated. Understand the principles that can make a measurable business difference.

For entrepreneurs and small business owners, your personal brand is your corporate brand. The key to success is building a brand that positively impacts your business. Committing to updating and building your brand can be easier than you think and well worth the return on your investment. Learn how to define, manage and grow your own individual brand to drive business results.

Workshop 2: Customer Engagement in a Digital World: The Changing Consumer Experience

Learn how to upgrade your business through digital technology!

Understand the trends that drive today's online shopping experience and learn how to change with consumers. Gain valuable perspective on how they have become more discerning and price sensitive as well as more demanding and less brand loyal. This dynamic program is a don't-miss opportunity to transform your business!

Topics Include will include; Ecommerce Trends, Advanced Technology & Today's Buying Habits

Workshop 3: Online Marketing for Small Business Owners

This session will provide small business owners with the fundamentals needed to market their business with the latest online platforms.

Topics Include will include; Understanding the Technology Cycle, Human Behavior for Marketers, How to Maximize the Effectiveness of Social Media, Email Marketing Automation & Employee Advocacy.

To register please visit here or for more information please contact Amanda Myers at amyers@ctwbdc.org.

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