MeringCarson Ticks With Victorinox Swiss Army
Victorinox Swiss Army, Monroe, Conn. has chosen MeringCarson as its creative partner to develop a national timepiece marketing campaign, according to Greg Carson, Partner/Creative Director of the advertising agency.
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The account assignment, which has done relatively little advertising in the U.S. market in recent years, was awarded after a quiet review of agencies. Billings were not revealed by the agency.
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Working with Victorinox Swiss Army’s Senior Vice President of Marketing, Dennis Piretra, the MeringCarson team will initially focus on creating new work to support the catalog of Victorinox Swiss Army watches.
The new campaign, touting the theme of “Inspired by Authenticity”, is designed to leverage the brand's iconic legacy and renowned quality craftsmanship, while creating appeal for their timepieces among younger audiences.
Anchored by a national ESPN sponsorship launching this month, the integrated effort will include television, radio, print, digital and social media efforts.
About Victorinox Swiss Army
Victorinox Swiss Army produces and sells unique, high-quality products worldwide, which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Timepieces, Travel Gear, Fashion and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company, Karl Elsener, first set up his cutler’s business in 1884 and, a few years later, designed the legendary “Original Swiss Army Knife.”
About MeringCarson: We Move People. Founded in 1985, MeringCarson is an advertising agency focused on brands, companies and organizations who are in the business of experiences – destinations, products, entertainment, and social movements. With offices in Northern and Southern California, MeringCarson serves a roster of clients that include Walt Disney Parks & Resorts, Visit California, Pebble Beach Resorts, Sacramento Kings (NBA), San Diego Tourism Authority, CA Speedway (NASCAR). For more information, visit MeringCarson.com.
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