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Neighbor News

WESTFIELD TRUMBULL SHOPPING CENTER AND BRIGHT PINK(R) PARTNER FOR THE THIRD YEAR TO HOST THE 2015 VIPiNK PRE-MOTHER'S DAY WEEKEND CELEBRATION

*All event proceeds to benefit Bright Pink

Westfield Trumbull - has partnered for the third year with Bright Pink, a national non-profit organization that supports breast and ovarian health in young women, for pre-Mother’s Day, “Mommy & Me” VIPiNK events, activating on Sunday, May 3. Guests can attend “Mommy & Me” VIPiNK events by purchasing a $5 ticket starting Thursday, April 2, with all proceeds benefitting Bright Pink®:

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The 2015 “Mommy & Me” VIPiNK events at each Westfield center will include:

· Meet & Greet and photo op with The Cabbage Patch Kids

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· Mini-Makeover Styling Sessions provided by Paul Mitchell Salon

· Mommy & Me Craft Station

· Face Painting & Balloon Art

· Pink Photo Station

· Plus giveaways, samples, retailer offers and more!

Westfield centers will also bring back Pink Central, the official hub for all events, activations and sweepstakes throughout the weekend. Bright Pink ambassadors and center representatives will be on-site at Pink Central to provide guests with Brighten Up® informational kits, as well as sign them up for helpful Breast Health Reminders™, monthly text message reminders to be breast self-aware and speak up if something has changed or feels abnormal. Westfield will donate up to $10,000 to Bright Pink, by committing a $1 donation for every guest signing up for the text message reminder program.

Bright Pink® is on a mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. They strive to reach the 52 million women in the US between the ages of 18-45 who have the power to be proactive—to reduce their risk for these diseases or detect them at an early, non-life-threatening stage. In 2014, over 12,000 people were educated by Bright Pink’s Brighten Up® Educational Workshops. In addition, Bright Pink hosts an Emerging Medical Professionals Workshop targeted at bridging the gap of knowledge between young women and surgeons, oncologists, OB/GYNs and genetic counselors. Last year, Bright Pink was able to educate over 1000 medical professionals, which will reach more than 3.4 million women with life-saving education.

In addition to events, activities and Bright Pink educational tools, every $5 event ticket purchased provides guests with an automatic entry into a sweepstakes for a local signature prize, a pink, Michael Kors leather handbag and Westfield’s national grand prize, which is a trip to London. The prize package includes roundtrip coach airfare for two, hotel stay and a shopping spree at Westfield London or Westfield Stratford.

For more information on the event, visit us on Facebook:

Westfield Trumbull: www.facebook.com/westfieldtrumbull

For more information on Bright Pink, go to BrightPink.org.

WHEN & WHERE:

Westfield Trumbull

5065 Main Street, Trumbull, CT 06611

Lower Level, JCPenney Court

About Westfield
Westfield Corporation (ASX: WFD) is a global leader in the design, development, and operation of premier retail destinations with interests in 40 shopping centers in the United States and United Kingdom, along with a major development site in Milan, Italy. In the U.S., Westfield’s portfolio of 38 shopping centers includes more than 6,700 retail shops across 46 million square feet of space in California, Connecticut, Florida, Illinois, Maryland, New Jersey, New York and Washington.

About Bright Pink®
Bright Pink is the only national non-profit organization focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink’s innovative programs educate and equip young women to reduce their risk for breast and ovarian cancer, and detect these diseases at early, non life-threatening stages. Founded by Lindsay Avner in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

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