There’s been a movement in recent years for some to liken themselves to businesses, writes Dr. Laura Hill on today's LinkedIn.
Concepts such as self-branding, personal mission statements, and being the CEO of a company of one are intriguing ideas. They borrow concepts from industry and are designed to try to help people explain what they’re doing and to find ways to relate to their audiences professionally, she says.
However, it’s risky to take this strategy too far, especially when communicating with others, she warns.
For some examples of jargon to avoid and more: http://kenallensforum.blogspot.com/
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