Cloud Spotlight: Brokers’ Service Marketing Group

In this month´s Cloud Spotlight from Mystic based Easymeeting.net here is a very good example of how a company adopted video conferencing as a communications tool. 

This month we’d like to shine our Cloud Spotlight on a company that uses Easymeeting within the insurance industry in a very unique way, Brokers’ Service Marketing Group. BSMG has launched a video conferencing initiative within their company and they have quickly seen the results that adding video conferencing to their communications tools can provide.

BSMG, was launched by David B. Lea, Jr. in 1972 with a mission of building a world-class life insurance brokerage firm for advisors and institutions. For over 40 years, BSMG has delivered uncompromising support and service to top producers in Life, Annuity, and Long Term Care insurance. Led by David Greenberg, CEO, the company maintains a long-standing and well-earned reputation for excellence in providing exceptional advice to financial service professionals and financial institutions. The company is headquartered in Providence, Rhode Island and also has offices in Wellesley, Massachusetts and Virginia Beach, Virginia. BSMG offers a large portfolio of insurance products through various carriers such as ING, Genworth Financial, Nationwide, Prudential, John Hancock and more.

One of BSMG’s key players, Tim Moynihan, Sr. Vice President, Director of Risk Appraisal is one of the team members that has embraced the Easymeeting way of life and applied it to his everyday business. Mr. Moynihan talks about using Easymeeting in a way of “EasyMarketing” for targeting specific messaging to their audiences through the video conferencing cloud. He explains, “This is a phenomenal way for us to target new production customers and even more specifically existing, yet quiescent customers as a way to reconnect with those people in a manner that here to for, we haven’t had an opportunity.”

Brokers’ Service Marketing Group is one of the country’s leading Life Insurance, Annuity, and Long Term Care distributors. The team at BSMG came to Easymeeting through a network called The Financial Advisors Communication Network (The FACN) that connects various companies within the insurance industry together through video conferencing using the Easymeeting platform. As you’ll see in the video below- Tim talks about different applications that he has used the Easymeeting services for and the effect that it has had on his everyday business.

http://www.youtube.com/watch?v=CT9nTOKs0S4 a video of the cloud spotlight.