Neighbor News
Crystal Mall Goes 'Mission Pink' with Susan G. Komen to Fight Breast Cancer
'Mission Pink®' events throughout the month of October
Crystal Mall today announced that it will be participating in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in ‘Mission Pink®’ events throughout the month of October.
“As an active member in this community, Crystal Mall provides an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Debbie Botelho, director of mall marketing and business development for Crystal Mall.
“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”
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Visitors to Crystal Mall will notice that the Guest Services booth will be outfitted in pink with flower arrangements and staff will be honoring National Breast Cancer Awareness Month by donning pink ties and scarves and giving out pink ribbon mints (while supplies last). Shoppers that donate $1 to Susan G. Komen at Guest Services will receive a bag of pink cotton candy. Select retailers will display a pink ribbon in its storefront windows and incorporate pink into its displays. Other planned activities include:
- Health & Wellness Event: Crystal Mall will host a Mission Pink Health & Wellness event on Saturday, October 10 from 4 to 6 p.m. Attendees can obtain healthy living tips and insight directly from local vendors and nonprofit women’s health organizations. The atmosphere will include DJ entertainment, food sampling and opportunities to enter-to-win fabulous prizes. Raffle tickets are $1, with all proceeds to benefit Susan G. Komen.
- Surprise and Delight: Generate awareness of Susan G. Komen’s National Breast Cancer Awareness Month by surprising randomly selected shoppers with ‘Mission Pink’ treats as they shop.
During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.
