Dedicated Website to Donate 10% of All Sales to Animal Rescue Groups Tysons Corner, VA, May 17, 2013—One of the founders of Connecticut-based Zero Odor, makers of the line of breakthrough molecular odor eliminator products, introduced the special initiative named Pet Shopping Today at BlogPaws 2013, the annual conference for pet blogging and social media. Pet Shopping Today (PetShoppingToday.com) was conceived as a dedicated website to help support animal rescue organizations by devoting 10 percent of all product sales to a specific animal rescue group at any given time. The Pet Shopping Today site will also feature in-depth educational interviews with rescue groups it engages with – a series called Rescue Insider. Jim Huffstetler, one of the founders of Litchfield, CT–based Zero Odor and creator of the Pet Shopping Today concept, presented the first donation check generated from a beta period to Cathy Lent of Danbury Animal Welfare Society (DAWS) during a special gathering in the BlogPaws Exhibitors Hall on Friday afternoon. “The idea for Pet Shopping Today was born out of Zero Odor’s sponsorship of BlogPaws last year,” said Jim Huffstetler. “In seeing firsthand that pet bloggers have now become the voice of the pet lover community, it struck us that working with pet bloggers is a great way to get the word out about this initiative to support animal rescue groups. It’s truly a shared goal.” The BlogPaws 2013 Conference was the perfect place to announce the Pet Shopping Today initiative because of the attention that BlogPaws brings to the vital cause of animal rescue. “It is fulfilling to see the impact that BlogPaws has on the pet lover community,” said Chloe DiVita, one of the founders of BlogPaws. “To see that this charitable initiative was conceived as a result of our conference is wonderful! Zero Odor is a very innovative company, and I love how Jim and the team are embracing and working with our blogger community to create awareness and financial support through Pet Shopping Today.” With 5 to 7 million lost or abandoned dogs and cats entering animal shelters every year in the U.S. (according to the ASPCA), financial support of animal shelters is crucial. The Zero Odor company has always been sensitive to the cause of animal rescue and donates product to rescue groups whenever it is able to. It has also sponsored several events of its home state rescue group—Danbury Animal Welfare Society (DAWS). So when Huffstetler and team members were developing the idea for a trial period of Pet Shopping Today, DAWS was the first group to come to mind. “Zero Odor has generously donated product for our shelter and supported our annual Walk for Animals and the Making a Difference Ball,” said Cathy Lent, animal rescue expert with DAWS. “So when Jim mentioned that DAWS could be the first animal rescue group that Pet Shopping Today would focus on, I was thrilled. I wish more businesses would create initiatives like this—it is so important and so appreciated!” One of the philosophies of Pet Shopping today is to work with only one or two rescue groups at a time, so the donation contributions can be meaningful to each group. The Pet Shopping Today web site will primarily feature Zero Odor products and special offers. The PetShoppingToday.com site is currently featuring a four bottle Zero Odor special kit unavailable anywhere else, consisting of four bottles of Zero Odor (one 22-ounce, one 8-ounce, and two 4-ounce) for the special price of $19.95 (plus shipping and handling). “Not only are pet lovers getting a wonderful deal on the best odor elimination product on the market, they are also helping animal rescue groups through the 10% of sales donation” says Huffstetler. For more information, go to PSToday.com.
