Bloomingdale's Opens New Store In The SoNo Collection

From Bloomingdale's: NORWALK, CT — Today, Bloomingdale’s officially opened the doors to their new store in Norwalk, Connecticut. Located at The SoNo Collection, the full-line retail space is an exceptional showcase in design, merchandise, customer service and experience. This marks Connecticut’s exclusive Bloomingdale’s location and the retailer’s first new store since their Honolulu, Hawaii opening in 2015.

Throughout the three-level, 150,000 square-foot space, shoppers are guided through a carefully curated assortment of designers, including a beautiful beauty department, best-in-class home department and labels that can only be found at Bloomingdale’s like AQUA, LINI and Hudson Park. As one of The SoNo Collection anchor stores, guests can enter the new space through either the parking deck or mall entrance. The store’s interior design features the brand’s iconic black and white checkerboard which is paired with concrete tiles and accented with decorative tiles to create a welcoming and energizing atmosphere. Social seating areas are also mixed in throughout the space for guests to unwind or catch up with their shopping companion.

“We’re excited to be expanding the Bloomingdale’s brand and opening our new Norwalk store,” said Tony Spring, chairman and chief executive officer of Bloomingdale’s. “Connecticut is home to a wonderful community of Bloomingdale’s shoppers and this store was built specifically with them in mind.”

The Norwalk store offers Bloomingdale’s signature services and amenities. Guests can make an appointment with a Style Studio stylist on the second floor or home stylist on the third floor. These brand agnostic guides assist guests in discovering the latest fashion and home finds respectively, while offering tips along the way. There’s also a home styling studio where customers can lay out fabrics and samples for a more personal approach. Additional services include a registry area where you can find everything you need for the big day and beyond, on-site alterations, a personal shopper, a buy online pick up in store station and more.

BRINGING THEATRE AND FUN TO NORWALK

In the spirit of continuing the retail-is-theatre tradition, Bloomingdale’s will be home to various activations that make the shopping experience even more enjoyable. Guests can discover an astronaut GIF experience and an astronaut holiday bear– all inspired by the retailer’s “An Out of this World Holiday” campaign. Rounding out the holiday-themed offerings are free holiday portrait sessions with a fashion photographer and a selfie Santa from Thursday, Nov. 14 – Sunday, Nov 17 during select hours. Through November 27th, shoppers can also visit a social media worthy set inspired by the television series Friends, courtesy of Ralph Lauren. Guests can step inside a Central Perk replica while also shopping the wear-to-work collection that celebrates that brand’s role in the series.

FLOOR 1

The main floor will be home to beauty, fashion accessories, men’s and luggage. A cosmetics and fragrance hub will house beauty finds across powerhouse brands like La Mer, Chanel, Tom Ford, Armani Privé, Maison Francis Kurkdjian and Charlotte Tilbury. Those looking to freshen up their regimen can also book a makeover appointment or utilize one of the two spa rooms.

As shoppers continue exploring, they will come across a variety of handbags from Longchamp, Michael Kors, Salvatore Ferragamo and Tory Burch. Nearby, fine jewelry shops are equipped with timeless pieces from Lagos, Gucci and Roberto Coin. Travelers can find Rimowa and Tumi luggage, in addition to a great sun presentation from brands like Oliver Peoples, Persol, Saint Laurent and Burberry. On the menswear side, one can find Eton dress furnishings, Polo Ralph Lauren styles, Vineyard Vines sweaters, Barbour jackets and Canali suiting. There will also be dedicated areas for shoes, activewear, outerwear and fragrances.

For the first time since its 2018 launch, The Carousel @ Bloomingdale’s, a rotating pop-up shop driven by culturally relevant themes and curated by guest tastemakers, is expanding into this new Norwalk location. This two month pop-up titled Gift Hub is presented in partnership with Google Nest and curated by lifestyle expert Patrick Janelle of @aguynamedpatrick. It features the most impressive presents of the season for the Norwalk community to discover including tech and entertaining essentials.

FLOOR 2

Shoppers can take the escalator to the second floor to find ready-to-wear, intimate apparel and women’s shoes.

Brands like Theory, Zadig & Voltaire, Sandro, Maje and Ted Baker have fashion-forward pieces that shoppers will crave. There will be a dedicated section for dresses filled with styles in various prints, colors and fabrics. Those needing a casual look can find Rag & Bone, Frame and J Brand in the denim section, along with adidas by Stella McCartney, Alo Yoga and Splendid in the tees and activewear areas located directly in front of denim. Nearby, a large coats section has options from Canada Goose and SAM for the colder New England nights. The second floor will also house an impressive footwear assortment with over thirty brands across designer, contemporary and active. One can encounter luxury pairs from Stuart Weitzman and Aquatalia, must-have finds from Loeffler and Schutz, and functional styles from UGG and Sorel.

FLOOR 3

On the third floor, shoppers will discover an expansive home department that crosses furniture, home décor, bath, bedding and kitchen needs, along with a young world section with apparel, outerwear, baby gifting and strollers.

Design enthusiasts can find pieces that bring out their personal style in their home with modern and contemporary home furnishings from Mitchell Gold + Bob Williams, Huppe and the Bloomingdale’s Artisan Collection. Continuing on the floor, brands like Sferra, Frette, Kluft, RiLEY Home and Matouk will offer plush pillows, soft linens, bedding sets and mattresses. For the entertainers, there are luxurious Baccarat designs, Juliska dinnerware and other gifts from Villeroy & Boch, Lenox and Waterford. For the kitchen, Le Creuset and All-Clad bring their cookware to the third floor, while Nespresso delivers coffee and espresso machines. Rounding out the assortment is a range of small appliances and kitchen essentials. The kitchen department will also feature interactive culinary demonstrations to inspire shoppers.

GRAND OPENING WEEKEND

The Bloomingdale’s Norwalk store officially opened today with a ribbon cutting ceremony. To celebrate, the retailer will have four days of exciting events that are open to the public, along with a special offer of 10x points for Loyallists.

With philanthropy being a key value, Bloomingdale’s will host events with the JDRF, Person-to-Person, Stepping Stones Museum for Children and OPUS organizations. Other activities will include musical performances by local talent, culinary demonstrations with savory treats, beauty demonstrations and more. Visit Boomingdales.com/Norwalk for the full list of events.

Store hours are as follows: Monday – Saturday, 10AM-9PM; Sunday, 11AM-6PM with extended store hours during opening weekend.

The new Norwalk store will be led by General Manager Tiffany Mulick. For additional information, please contact the Bloomingdale’s Public Relations office.

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About Bloomingdale’s

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 39 Bloomingdale’s stores and 19 Bloomingdale’s, The Outlet Stores, in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

This press release was produced by Bloomingdale's. The views expressed here are the author's own.