Stamford Company Transforms HQ With Massive U.S. Soccer Tribute

STAMFORD, CT — Henkel, the leading manufacturer of well-known consumer and industrial brands, has installed a 100-foot-by-60-foot building wrap on the exterior of its North American Consumer Brands headquarters in Stamford in support of the United States men's national soccer team.

The graphic, displayed on the building façade, features players Christian Pulisic, Weston McKennie, Chris Richards and Tim Weah, each depicted at approximately 30 feet tall. The display includes the message, "Good Luck to the U.S. Men's National Team."

Henkel said the installation is intended to encourage support for the national team as it prepares for upcoming matches. The wrap is visible from Interstate 95 near the company’s Stamford headquarters at 200 Elm St.

"At this pivotal time for soccer in this country, Henkel wanted to go big with our rallying-cry to bring everyone together and back our athletes," said Henkel Consumer Brands North America Corporate Senior Vice President Phil Schaffer, in a news release.

"Mirroring the role our well-loved brands such as Dial, all free clear, Persil, göt2b and Loctite play for fans in their everyday lives, we are a company that lifts and supports our community, and we're excited to do this for America's home team," he added.

Henkel said the project was developed in collaboration with the office of Mayor Caroline Simmons, Stamford’s Land Use Bureau, A.M. Property Group and building tenant, Deloitte.

Deloitte also has its logo featured within the building wrap.

According to Henkel, temporary signage legislation was approved to allow the installation.

The company has also released U.S. Soccer-themed "Winning Starts at Home Watch Party Kits" that include a poster featuring the "Good Luck" message, a "Go USA" banner, soccer-themed coloring sheets, bingo cards and activities for fans and families.

Mauricio Pochettino, the head coach of the U.S. Men's National Team, said the squad loves to see inspirational messages from partners like Henkel and Deloitte, "as it brings everyone into our U.S. Soccer family."

"We are inspired by the support and we are excited to make the fans proud," Pochettino said in a news release.

The company is also offering a nationwide sweepstakes that includes opportunities to win an official 2026 U.S. Men's National Team jersey and gift cards for U.S. Soccer merchandise. The promotion runs through July 31.

Henkel said the efforts build on its broader partnership with U.S. Soccer, which includes youth soccer clinics conducted with the American Youth Soccer Organization, equipment donation programs and support for the Arthur M. Blank National Training Center, which opened in May 2026 as U.S. Soccer’s new headquarters and training facility.