Local Marketing Strategies

The prevalence of online and mobile purchasing options has made investing in marketing efforts increasingly important for small and medium-sized businesses. Local storefronts are competing with Amazon and other online retailers for transactions. In addition, Google recently began testing Buy Buttons, which allow costumers to make purchases directly through Google without visiting a retail website. The following tips can help SMBs stand out from the competition and improve local marketing efforts:

Ensure Listing Visibility

It is important to check regularly that your business covers all applicable local directories with up-to-date location and contact information. Online business pages such as Google+ Local should have descriptive location tags and location-specific images. Local businesses should also utilize social media to maintain brand visibility by connecting and communicating with other local businesses, industry professionals, journalists, and community members.

Connect with Customers Online and In-Store

Providing an exceptional personal experience makes customers more likely to return. Businesses should advertise exclusive deals through social media platforms to create customer engagement. For example, establish customer loyalty rewards programs and offer coupons to entice repeat in-store visits. Careful attention in customer service is essential to maintain a positive business reputation.

Provide Consistent Messages

Small and medium-sized businesses should advertise and communicate through a variety of mediums to initiate contact across devices. Local marketing requires a mix of promotion approaches including in-person community involvement, print advertising, social, online, and mobile. Maintain a consistent brand voice across all mediums.

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