A recent post on the Clarity Quest Marketing blog used data from Google's Our Mobile Planet Tool to show the actions taken by consumers after searching for a product, service, or business using local search on a mobile device. The most common actions taken were:
- 51%visit the physical location of the business
- 48% call the business
- 47% visit the website or look for directions
- 29% make a purchase in-store
- 24% make a purchase online
Author: +Chris Slocumb
